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On early adopters Harvest customer insights early Build & test your core loop Recap: 5 Key Hacks On early adopters Harvest customer insights early Recap: 5 Key Hacks Up experts Co-create a path to mastery: Covet Fashion Engage customers with progressive skill-buildingīy giving them tools, access & special powersįan community then harvest feedback & ideas for advanced features Co-create a path to mastery: The SimsĪdopter & non-musician aspirations Co-create a path to mastery: Rock Band.Ralph Waldo Emerson Author, Essays on Self-Reliance To mastery Hack 5: co-create a path to masteryīUILD Every artist was first an amateur. To return Browse your Style Feed Browse New Content Show off your outfit Raid your friend’s closet Browse your Style Feed Accept an Invitation Dress for the Event See New Invitations Build & test your Core Loop: Covet Fashion Tuning the basics Build & test your Core Loop: Rock Band

Dan Cook Co-founder, Spry Fox Games DESIGN & BUILD a core loop? you are here In a loop, you’re learning a skill and updating your mental model. Gamers Gather Customer Insights Early: Rock Bandįemale team + fashion research  crossover appeal to non-gamers Gather Customer Insights Early: Covet Fashionįriends  enthusiasts Female-driven team  strong appeal to female audience Gather Customer Insights Early: The SimsĮarly Hack 4: build & test your Core Loop Gamers Laser-Focus on Early Adopters: Rock BandĮarly Hack 3: gather customer insights earlyĬulture of iterative play-testing There is nothing quite so useless as doing with great efficiency something that should not be done at all. Cultivate relationships with content creators.Key systems Laser-Focus on Early Adopters: eBay Erika Hall author, Just Enough Research you are here Find & delight your early adopters With cost and ridicule for innovations that meet real needs. Market?Successful innovations delight a small early market FIRST Innovation Diffusion Theory Everett Rogers, 1961 Market?Ever heard of Crossing the Chasm? Geoffrey Moore, 1992 Scientist Hack 2: laser-focus on early adopters To play dress-up with real designer clothes? Think Like a Scientist: Covet Fashion Together and feel like a band? Think Like a Scientist: Rock Band Can non-musicians play plastic instruments.Need to build trust online in a marketplace? Think Like a Scientist: eBay Upfront Rock Band The Sims Covet Fashion eBayĭo in a virtual dollhouse simulation? Think Like a Scientist: The Sims Success, minimize time through the Build-Measure-Learn cycle Eric Ries Author, The Lean Startup you are here

Section TwoHow I discovered these HacksCan we generate & validate innovative product ideas Better, Smarter, Faster?

To make smart games for a connected worldīreakthrough innovations? Rock Band The Sims Covet Fashion eBay

HacksHow do you know if it’s the RIGHT ONE? Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation 3 Section Three – Getting Started: 3 Smart Shortcuts Table of Contents Clarify your strategy & assumptions with the MVP Canvas Gather early-adopter insights with Speed Interviews Turn insights into product design with Habit Stories What We’ll Cover Today Think Like a Scientist Laser-focus on Early Adopters Gather customer insights early Build & test your Core Loop Co-create a path to mastery 2 Section Two – 5 Key Hacks for Breakthrough Innovation Table of Contents What We’ll Cover Today